Behind the screens of Valencia CF: A unique audio-visual system

Five screens inside Mestalla stadium are centrally controlled to improve the fan experience before and during matches.

Activations with club sponsors have increased commercial potential while creating new entertainment content.


Going to a stadium to watch a live football match is always a memorable experience. Attending with friends, family or other like-minded individuals is a long-standing tradition that contributes enormously to the sport’s global appeal. But with the right tools, clubs can add to the entertainment value that they offer and give fans one more reason to attend.

For fans of Valencia CF visiting the Mestalla stadium, this is being provided through a new audio-visual initiative using the stadium’s giant screens. Displaying exclusive in-stadium content both before and during the game, the overall spectacle has been taken to a new level.


Created with the aim of offering the fan a more complete experience, the club brought together different departments (marketing, commercial and communication) with the VCF media team, its in-house audio-visual production department. Together these teams developed a production plan that communicates the various initiatives of the club or its sponsors via creative content, broadcasting them via the screens to 55,000 spectators.


Fan engagement through sponsor content


The five high-definition LED video screens of the Mestalla allow this content to be widely distributed. “The screens can be seen from almost any location in the stadium which means a big audience for our content and also, additional exposure for sponsors who may be collaborating with us,” said Javier Latorre, head of the Valencia CF audio-visual department.

Specially created content includes the club’s internal initiatives as well as advertising, warm-up images, historic match footage and the starting elevens, which are divided across the different screens. But in addition, there is space for special promotions from the club’s sponsors that increase fan engagement at the same time. Recent activations include FlyCam from club sponsor Vueling, where fans appearing on screen are encouraged to imitate a flight attendant, with holiday prizes on offer.

Another initiative, KissCam, was inspired by competitions such as the NBA. In-stadium cameras focus on a couple in the stands and broadcast their image on the screens, encouraging a public display of affection. This idea has since led to the introduction of DanceCam or BomboCam, which features a Valencian Bombo drum superimposed onto the screen. The harder the fan mimicks a drumming action, the louder the noise they create.

Half-time and full-time content

As well as entertaining crowds before the match begins, the club also broadcasts this content during half-time, keeping the fanbase engaged for an additional 15 minutes. This is offered alongside challenges on the pitch, including long distance throws, penalty taking or other skill tests.

"This is a more dynamic type of content than other clubs are showing,” commented Latorre. “The screens provide a unique source of entertainment from when the stadium doors open until everyone has gone home. Overall we are creating a show that enhances and elevates the experience of everyone inside the stadium.”

This experience extends into the match itself to add an additional dimension to the on-the-field action. For example, during the game the club provides real-time match statistics, replays or animations to further inform its fans.

When the match ends, the screens continue to have a role. As fans leave the stadium, messages appear wishing fans a safe return home and thanking them for their attendance. Sent in collaboration with global partner Sailun Tyre, the club is capturing another commercial opportunity here.

Future innovations

At 96 years old, Mestalla is the oldest stadium in LaLiga Santander, but this has not stopped Valencia CF from utilising the space to create these modern audio-visual experiences.

“The main achievement of the screens is to enhance the fan experience but we also want it to be a leader in innovation,” commented Keishi Matsuyama, head of digital transformation at the club. “The experience of going to Mestalla is much more than coming to watch a football game. As well as adding an extra entertainment factor, the screens act as a strategic support for the club. They are a new way of communicating with the fans, in a non-invasive way."

The club will continue experimenting with new ways to make the most of its screens, according to Matsuyama who noted: “We are thinking of new implementations, including those that 5G will allow us in the future.”

“We could also start activations that are based on the noise coming from the stands, like a cheering competition between stands. We may also integrate more real-time data to create quizzes or surveys,” Latorre continued.

Whatever form the new ideas take, Valencia CF’s innovation will ensure that Mestalla remains one of the most spectacular and entertaining stadiums in the competition.

Shafali Verma finally fulfils her childhood dream of meeting Sachin Tendulkar

12th February 2020: Teenage sensation Shafali Verma fulfilled her childhood dream of meeting her idol Sachin Tendulkar when she caught up with the Master Blaster in Australia. The 16-year-old clicked a picture with Sachin Tendulkar and uploaded it on her Instagram account with a heart-warming post.

“The reason i took up this game was because of Sachin sir. My whole family has not just idolised and but literally worshipped him. Today is a special day for me that i got to meet my childhood hero. It was a dream come true for me.  [😇]
@sachintendulkar,” wrote Shafali in her caption to the photo.


On November 9th 2019, Shafali had broken Sachin Tendulkar’s long-standing record when she became the youngest Indian to slam a half-century in international cricket when she scored a belligerent 49-ball 73 against West Indies.

Shafali Verma will be in action at the 2020 ICC Women’s T20 World Cup as a Harmanpreet Kaur-led team India launch their bid for a first World Cup title. Catch the action live on the Star Sports Network and Hotstar from 21st February 2020 onwards.

Dorna Sports and LaLiga unite in the fight against audio-visual piracy

With this agreement, both companies reinforce their commitment to protecting the audio-visual content of both MotoGP™ and WorldSBK

February, 7 - LaLiga and Dorna Sports have come to an agreement which will see LaLiga’s Technological Content Protection department lend its services to the protection of the audio-visual rights of the Championships managed by Dorna Sports. That includes the Italian-based Dorna WSBK Organization, which runs WorldSBK.

With the signing of this agreement, both LaLiga and Dorna Sports reinforce their commitment to the fight to protect legal content distribution, from a global perspective and in collaboration with television operators and digital platforms.

As part of this partnership, LaLiga will use its own tools in order to monitor and eliminate illegal MotoGP™ and WorldSBK audio-visual content hosted on social networks, digital platforms and mobile apps.

Fake profiles that make fraudulent use of the logotype and name of Dorna Sports will also be monitored and eliminated, as well as those pertaining to Dorna’s Championships.

In addition, LaLiga's human, technical and legal resources will be used to monitor and de-index those pages that use illegal Dorna Sports content from search engines. The tools created by the LaLiga Content Technology Protection team also allow the tracking, pursuit and compilation of legal evidence in order to fight illegal transmissions via IPTV and Cardsharing.

Javier Tebas, President of LaLiga: “With this alliance, LaLiga extends its commitment to fighting audiovisual piracy. Joining with Dorna Sports motivates us to keep working to protect competitions’ audiovisual value. Fighting against piracy is a top priority for LaLiga and we’ll continue to invest in technical tools and human resources to keep advancing in this field.”

Manel Arroyo, Managing Director of Dorna Sports: “The signing of this agreement between LaLiga and Dorna Sports shows our complete commitment to the fight against piracy. The protection of audio-visual rights is and always has been a of utmost importance for us because, due to the exclusive and attractive nature of the content we produce, it suffers much more from the consequences of piracy. Both MotoGP and WorldSBK will greatly benefit from the tools created by LaLiga’s technological protection team, which is a global point of reference and therefore a guarantee of security for our Championships.”


Vesely crowned champion at Tata Open Maharashtra

Rungkat-Goransson bags maiden ATP Tour doubles title

Pune, February 9: Czech star Jiri Vesely produced a dominating show to clinch his first ATP Tour title in five years with a 7-6 (7-2), 5-7, 6-3 win over Belarusian Egor Gerasimov in the singles final at the third edition of Tata Open Maharashtra at Mhalunge Balewadi Stadium in Pune on Sunday. Velsely had won his last ATP Tour title in 2015 in Auckland.

Meanwhile, a pair of Christopher Rungkat and Andre Goransson overcame Grand Slam champion Jonathan Erlich and Andrei Vasilevski 6-2, 3-6, 10-8 to clinch doubles crown for their maiden ATP Tour title.

The opening set of singles final saw Vesely facing tough challenge from Gerasimov before winning it 7-2 in the decider. However, eighth seeded Gerasimov, who became the third Belarusian player to enter ATP Tour singles final following victory over James Duckworth in the last-4 clash here, made a comeback in the second set to take the summit clash into the third set.

Making a comeback after a setback, the former World No. 35 Vesely scored three back-to-back points to start the decider with some exquisite hard-hitting strokes that left Gerasimov clueless before wrapping up the match to win first title in five years. "I am very happy to come back in India and winning the tile. I thank the suporter. It's been amazing support from the crowd here. I will look to continue the momentum in future tournament," Vesely said after the match.

Earlier in the doubles final pair of Rungkat-Goransson, making first appearance at the South Asia’s only ATP Tour tournament which is organised by the Maharashtra State Lawn Tennis Association (MSLTA) in association with the Government of Maharashtra, maintained their dominance that saw them dropping only two sets during their campaign in Pune.

After winning the first set, Rungkat-Goransson had to work hard as the former Australian Open champion Erlich won the second set and also presented strong challenge in the decider along with partner Vasilevski. However, playing fifth tournament together, Rungkat-Goransson made timely comeback into the tie-breaker to complete impressive win. “We were happy winning our first title, you could see at the end of the match I couldn’t believe it but it happened. We had very tight first round match after that we played really well,” Goransson said during a post-match press conference.

When asked about team coordination, Rungkat added: “In October last year I asked Andre through social media about partnership. I asked him whether he’s keen to play tournaments in Asia at the end of the year in China and Japan. He was excited to come here. We started good coordination from there.”


(Singles) Jiri Vesely (Czech) bt Egor Gerasimov (Belarus) 7-6 (7-2), 5-7, 6-3.

(Doubles) Andre Goransson (Sweden)-Christopher Rungkat (Indonesia) bt Jonathan Erlich (Israel)-Andrei Vasilevski (Belarus) 6-2, 6-3, 10-8.

वन चैम्पियनशिप सेनसेशन रितु फोगाट ने ओपन वर्कआउट में भारत को पहली बार दिखाए वन चैम्पियनशिप ब्रांड के एमएमए स्किल्स

- रितु 28 फरवरी को सिंगापुर में अपने एमएमए करियर की दूसरी फाइट में दिखेंगी

नई दिल्ली, 13 फरवरी। भारत को आज नेशनल स्पोर्ट्स क्लब आफ इंडिया में रितु फोगाट के माध्यम से पहली बार वन चैम्पियनशिप ब्रांड के मिक्स्ड मार्शल आर्ट्स (एमएमए) स्किल्स देखने को मिले। रितु ने 28 फरवरी को सिंगापुर इंडोर स्टेडियम में चीन की प्रो एमएमए फाइटर वू चियाओ चेन के साथ होने वाली ‘वन : किंग आफ द जंगल’ भिड़त से पहले यहां एमएमए स्किल्स का मुजायरा पेश किया।

एशियाई इतिहास की सबसे बड़ी वैश्विक स्पोर्ट्स मीडिया प्रॉपर्टी- वन चैम्पियनशिप (वन) ने आज यहां आधिकारिक वन : किंग आफ द जंगल ओपन वर्कआउट का आयोजन किया, जहां भारतीय कुश्ती की सुपरस्टार रितु फोगाट ने रोमांचक वर्कआउट सेशन में हिस्सा लिया और साथ ही साथ इस कला और एमेच्योर कुश्ती से एमएमए में आने के अपने अब तक के सफर के बारे में खुलकर बात की।

महान कुश्ती कोच महावीर सिंह फोगाट की बेटी रितु ने आठ साल की उम्र से ही कुश्ती में अपनी कला का प्रदर्शन करना शुरू कर दिया था। अब वह एमएमए में सफलता की नई ऊंचाई की ओर अग्रसर हैं। फोगाट ने अपने समर्पण और स्किल्स को बहुत जल्दी आत्मसात करने के अपने नैसर्गिक गुणों के कारण बीते साल एमएमए में डेब्यू के साथ ही सफलता का स्वाद चखा और वन चैम्पियनशिप के मुकाबले में नाम ही किम को पहले ही दौर में टेक्नीकल नॉकआउट कर दिया। वह इस चैम्पिनयशिप में अब तक अजेय हैं।

वन एथलीट रितु ने कहा, ‘‘मैं भारत में फैंस और मीडिया के सामने अपने स्किल्स दिखाकर सम्मानित महसूस कर रही हूं। मेरा करियर शानदार रहा है लेकिन जब मैंने मिक्स्ड मार्शल आटर्स में आने का फैसला किया तब मैं इस खेल से जुड़े रिस्क और पुरस्कार के बारे में जानती थी। एक एथलीट होने के नाते किसी भी चुनौती के लिए तैयार हूं। मैं दुनिया की श्रेष्ठ मिक्स्ड मार्शल आर्टिस्ट बनना चाहती हूं और मैं बनकर रहूंगी। सिंगापुर के इवाल्व में इलीट वलर्ड चैम्पियंस के साथ काम करने से मेरी कला निखरकर आई है और अब मैं एक सम्पूर्ण फाइटर बन चुकी हूं। मैं जानती हूं कि मुझे अभी काफी लम्बा रास्ता तय करना है लेकिन मैं जब तक अपने लक्ष्य तक नहीं पहुंच जाती, तब तक रुकूंगी नहीं। मेरा सपना भारत को उसका पहला मिक्स्ड मार्शल आटर्स वलर्ड चैम्पियन देना है।’’

एमएमए में आने से पहले रितु तीन बार राष्ट्रीय चैम्पियनशिप जीत चुकी थीं और साथ ही उनके नाम 2016 कामनवेल्थ रेसलिंग चैम्पियनशिप का स्वर्ण भी था। 2017 में रितु ने पोलैंड में आयोजित वलर्ड अंडर-23 रेसलिंग चैम्पियनशिप में रजत पदक जीत। वह यह पदक जीतने वाली भारत की पहली महिला पहलवान बनी थीं।

इन तमाम उपलब्धियों के बावजूद रितु ने एमएमए के गले लगाया और सिंगापुर चली गईं। सिंगापुर मे रितु ने विश्व प्रसिद्ध इवाल्व एमएमए का दामन थामा, जहां वह अभी कई मुआये थाई और ब्राजीली जीयू-जित्सू वलर्ड चम्पियंस के साथ  अभ्यास करते हुए खुद को इस खेल में माहिर बना रही हैं।

वन चैम्पियनशिप के चीफ कामर्शियल आफिसर हरि विजयराजन ने कहा, ‘‘भारतीय खेलों का गौरवमयी इतिहास कबड्डी और कुश्ती जैसे कांटेक्ट स्पोटर्स से भरा पड़ा है। इन खेलों के माध्यम से भारतीय न सिर्फ रोमांचित होते हैं बल्कि अपने देश पर गर्व भी करते हैं। वन चैम्पियनशिप प्लेटफार्म रितु फोगाट जैसे एथलीटों को ग्लोबल स्टेज पर भारत का प्रतिनिधित्व करने का मौका देता है। वन चैम्पियनशिप सत्यनिष्ठता, विनम्रता, साहस, अनुशासन, गर्व, सम्मान और करुणा के सच्चे एशियाई मूल्यों का उत्सव है और रितु जैसे नायकों के माद्यम से अपनी कहानी कहना चाहते हैं। एसी कहानियों के माध्यम से हम लाखों भारतीयों को खुद का सबसे अच्छा वर्जन (संस्करण) बनने के लिए प्रेरित करना चाहते हैं।’’

25 साल की रितु ने अपने डेब्यू में प्रभावित किया है। अब उन्हें अपनी अगली फाइट में डेब्यूटेंट वू को परास्त करके यह साबित करना होगा कि इस खेल में उनका आत्मविश्वास और समर्पण नई ऊंचाई तक पहुंच चुका है। एसे में जबकि पूरा देश रितु को फालो कर रह है, रितु का लक्ष्य भारत को उसका पहला मिक्स्ड मार्शल आटर्स वलर्ड चैम्पियन देना है औऱ वह भी दो साल के भीतर। यही रितु का लक्ष्य है।

‘वन : किंग आफ द जंगल’ का आयोजन 28 फरवरी को सिंगापुर इंडोर स्टेडियम मे होना है। इसके मेन इवेंट में टू स्पोर्ट वन वलर्ड चैम्पियन थाईलैंड की स्टैम्प फेयरटैक्स अमेरिका की जेनेट जेटी टाड से भिड़ते हुए अपनी वन एटामवेट किकबाक्सिंग वलर्ड टाइटिल की रक्षा करना चाहेंगी।